Q.4 Who would be the audience for your media product?
My media product is not targeted at any particular age group since rock and metal music is followed by not only teenagers but by middle and old-aged people as well. When conducting a survey, I came across a variety of responses from my target audience:
Adam, an eighteen-year-old student, when asked what genre of music did he like, said:
"Rock. As in most rock, I'm not really picky. My tastes range from the Ramones to Journey, AC/DC, Pink Floyd, The Doors to more modern things like the Shins, Wilco, and a lot of indie.
I also listen to classical and some pop.
Contrary to popular opinion, I strongly believe that most people listen to rock over hip hop or rap. The majority of youth listen to some form of rock, whether it be pop rock or pop punk. I'd bet most people in their 20s-30s don't listen to rap, and you'd certainly be hard pressed to find one in their 40s listening to rap.
Rock holds such a wide variety of different genres, while hip hop and rap is just that."
Moreover, my survey results clearly showed that not only teenagers are into rock and metal music. Amir, a forty-year-old banker says:
"Its rare these days to find someone that doesn't listen to rap and pop and other mainstream genres. I prefer had rock and metal and alternative music. Rock is better in my opinion... "
So, basically my media product is targeted at all those people who listen to hard rock and metal, regardless of age groups since my product does not contain any explicit material.
My media product is not targeted at any particular age group since rock and metal music is followed by not only teenagers but by middle and old-aged people as well. When conducting a survey, I came across a variety of responses from my target audience:
Adam, an eighteen-year-old student, when asked what genre of music did he like, said:
"Rock. As in most rock, I'm not really picky. My tastes range from the Ramones to Journey, AC/DC, Pink Floyd, The Doors to more modern things like the Shins, Wilco, and a lot of indie.
I also listen to classical and some pop.
Contrary to popular opinion, I strongly believe that most people listen to rock over hip hop or rap. The majority of youth listen to some form of rock, whether it be pop rock or pop punk. I'd bet most people in their 20s-30s don't listen to rap, and you'd certainly be hard pressed to find one in their 40s listening to rap.
Rock holds such a wide variety of different genres, while hip hop and rap is just that."
Moreover, my survey results clearly showed that not only teenagers are into rock and metal music. Amir, a forty-year-old banker says:
"Its rare these days to find someone that doesn't listen to rap and pop and other mainstream genres. I prefer had rock and metal and alternative music. Rock is better in my opinion... "
So, basically my media product is targeted at all those people who listen to hard rock and metal, regardless of age groups since my product does not contain any explicit material.
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